Blog articles
Comprehensive Guide to Local Pack
Local Pack, also known as the Google Local Pack, is a prominent feature in Google’s search results that shows the top local businesses relevant to the user’s search query....
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Comprehensive Guide to Lead Magnets
Lead magnets are valuable resources offered to potential customers in exchange for their contact information. They play a crucial role in email marketing by attracting and con...
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A Comprehensive Guide to Email Marketing
Email marketing uses targeted emails to promote products or services and engage with customers. By understanding the key elements and best practices of email marketing, busine...
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A Comprehensive Guide to Analytics and Performance Tracking
Analytics and performance tracking involve measuring and analysing data to optimise digital marketing efforts. They are crucial for understanding how your digital market...
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Comprehensive Guide to Digital Marketing
Digital marketing involves using online channels to promote products or services to a targeted audience. In this article, we would like to provide an in-depth look at digital ...
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Understanding the Customer Journey in Digital Marketing
In digital marketing, understanding the customer journey is essential for businesses aiming to improve user experience and increase conversion rates. This journey includes all...
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Understanding A/B Testing in Digital Marketing
A/B Testing, often termed split testing, is a method to compare two versions of a webpage or app against each other to determine which one performs better. It is essential in ...
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Understanding Social Media Marketing
Social media marketing, at its core, revolves around leveraging social platforms to connect with your audience. This strategic form of online promotion aids businesses in buil...
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Understanding E-commerce Systems: Your Complete Guide
E-commerce systems are specialised software suites that manage online retail operations. They handle a variety of tasks such as showcasing product catalogues, administering sh...
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Understanding Cloud Computing: Your Guide to the Cloud
In today's fast-paced digital landscape, the term "Cloud Computing" is more than just a buzzword; it's an essential part of how businesses and individuals operate. But what ex...
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Reach Out to Local Traffic with Google My Business
It has never been so important to maintain existing business relationships and to be visible online so that we can continue to develop new ones. With premises beginning to ope...
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What You Need to Know About the ICO Cookies Update
Since the introduction of GDPR last year, the use of Cookies has been a subject of hot debate. This is because although Cookies use comes under PECR guidance, it also technica...
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Government Digital Services give their take on EU Cookie Law
The Government Digital Services team recently hosted a meeting of government website managers, developers, policy advisers and communications experts to discuss a range of iss...
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Introduction to website analytics
Tracking how visitors find and use your website can play a very important role in the effective running of your website. The information most analytics programs provide can te...
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EU cookie legislation and the effects of implementation
Earlier in the year new legislation came into effect requiring website owners to ensure that their website get explicit permission from each user before using cookies to store...
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