Blog articles
Comprehensive Guide to Technical SEO
Technical SEO involves optimising the infrastructure of a website to improve its performance and search engine ranking. It focuses on the technical aspects of a website rather...
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A Comprehensive Guide to Analytics and Performance Tracking
Analytics and performance tracking involve measuring and analysing data to optimise digital marketing efforts. They are crucial for understanding how your digital market...
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Understanding Search Engine Algorithms
Search engine algorithms are intricate formulas that search engines like Google, Bing, and Yahoo use to determine the relevance and ranking of websites in their search results...
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Effective Conversion Rate Optimisation for Online Success
Understanding and improving your website's conversion rate is an important step towards online success. Conversion rate is a reflection of your website's effectiveness in turn...
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Understanding A/B Testing in Digital Marketing
A/B Testing, often termed split testing, is a method to compare two versions of a webpage or app against each other to determine which one performs better. It is essential in ...
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Navigating the World of UI/UX Design
In website design and software development, two terms often take centre stage: UI (User Interface) and UX (User Experience). These elements work in tandem to shape a user's in...
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Comprehensive Guide to Search Ranking and How to Improve Your Website
Your online presence is a significant part of your business strategy, and this importance has led to many businesses fighting for visibility on search engines like Google, Bin...
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How site loading speed can affect your conversions
Building a new website for your business often centres around design, navigation and content. However, site loading speed is a critical factor that cannot be overlooked. An im...
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Introduction to website analytics
Tracking how visitors find and use your website can play a very important role in the effective running of your website. The information most analytics programs provide can te...
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Bounce Rate explained.
Bounce rate is something that you will probably come across when looking at analytical data for a website. It basically shows the amount of traffic that left your website afte...
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